Soha is born out of the idea of fusing one of the oldest jewelry art in the world –handmade filigree from Sardinia- with contemporary design. We’ve partnered with up-and-coming designers from the famous St Martins College of Arts & Fashion in London- to bring a new and fresh perspective to Sardinian Filigree.
It is created by Giovanni Pisu, a Sardinian from Ogliastra that worked in Fashion for some of the world’s top labels and Andre Baradat, a French citizen that adopted the Island as his second home and worked in the Beauty Industry in Marketing and Branding management roles. Both have lived abroad for many years, in London, Paris and New York and have decided to return to Sardinia to revisit its heritage and contribute to the promotion of the local economy..
This first project is a tribute to Sardinia, its history and its people and our way to give back to this amazing Island what we’ve learned from our years abroad.
Soha brand name is derived from ‘sa soha’, the lasso from the Issohadores in Central Sardinia.. The rope resembles the twisted wires and linking of the Filigree Jewelry-making elements… Our brand and logo design are meant to represent this elegant wire-twisting...
The second meaning of the brand is inspired by local Artist Maria Lai’s ‘legarsi alla montagna’, an art event in the 70s tieing all the houses of her village with a ribbon, to promote friendliness and exchange between the village inhabitants..
For us, this project is our way to ‘legarsi alla Sardegna’ and promote these values in everything we do.
Sardinia has a rich history, beautiful culture and stunning natural environment. Soha is all about revisiting this local heritage through high-end design and a fresh new approach. We design internally but can collaborate with local & international designers for some of our new initiatives.
In a world of Mass production & standardization, we believe in craftmanship and individual collection pieces. As our products are handmade by genuine local artisans, this enables us to deliver the highest level of care with unique, highly individual pieces found nowhere else.
We are a company who believes that providing the upmost quality to our customers is the only way to ensure a loyal following. We ensure stringent quality controls for each of our products while we always aim to give you friendly, responsive service when you have a query regarding our brand or products.
Our Jewellery is inspired by traditional filigree work that is revisited and reinvented through new forms inspired by Sardinia's beautiful environment: Its flora, its fauna, its nature, but also its history and cultural traditions such as its beautiful costumes or lace works. Soha introduced its initial collection in 2013 with 3 main collections: Floral, Figurative and 'Lace' and we have since further developed our line-up taking inspiration from the Island's beautiful environment.
Soha Beauty takes its inspiration from the uncontaminated Sardinian nature. Its philosophy lies in using natural ingredients (all products are 93.3% natural or above), beautiful design of the formulas and pleasure of use with essences and fragrances that are an integral part of Sardinian nature. Soha has created an exclusive extract of Cannonau Grape (Patent-pending), 3 times more concentrated in anti-ageing polyphenols than other grapes.
Soha's Leather goods are handcrafted by our artisans using a traditional and natural tanning process. Each piece in the collection are handmade over a 2 months process of dyeing, cutting, stitching, polishing and resting the Leather. We only use top quality leather and 100% natural pigments to achieve the desired colours (one of the few in Italy to be chrome-free). The result is beautiful wallets, beauty cases that are designed to last a lifetime.
